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Customers Turn to Tap Water in Restaurants

Customers Turn to Tap Water in Restaurants


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Tap water is one of the fastest-growing beverage orders at U.S. restaurants

Tap water is one of the fastest-growing beverage orders at U.S. restaurants, according to the NPD Group.

Meanwhile, sales of revenue-producing drinks are declining, the consumer research firm said.

A recent report by Port Washington, N.Y.-based NPD found that tap water servings have increased by 2.8 billion servings since 2006. Tap water orders currently make up 8 percent of the 50 billion beverage servings ordered at restaurants, according to NPD’s Crest service, which continually tracks consumer behavior at restaurants.

Since 2006, total beverage servings excluding tap water have fallen by 6 percent, a decline of 2.7 billion servings, the report said. The study included a survey of 5,550 adults, 18 years and older.

The decline in beverage orders at restaurants is led by carbonated soft drinks and brewed coffee, which represent 49 percent of all beverage servings. Consumers cited cost as a chief reason for not ordering carbonated soft drinks and other non-growth beverages.

“Although the economy and high unemployment are factors in tap water’s upswing and beverage servings declines, some beverages, like carbonated soft drinks, were declining prior to the recession,” said Bonnie Riggs, NPD restaurant industry analyst and author of the report.

The sale of iced tea, a longtime staple in restaurants, is increasing, while other growth categories tend to be newer beverages, such as smoothies and specialty coffee drinks.

—Mike Dempsey, NRN.com


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


15 Restaurant Marketing Ideas to Bring Back Diners in 2021

The pandemic presented challenges to businesses in every industry, but restaurants and the world of hospitality were hit particularly hard. The entire restaurant business model is built around in-person service and eating and drinking—activities one can’t do while wearing a mask.

Many local restaurants faced a steep learning curve when it came to building out digital platforms and assets needed to survive the pandemic.

Now, with the country beginning to open up again and in-person dining returning, restaurants are presented with the opportunity to reimagine themselves and their marketing strategies. Many restaurants started or enhanced their delivery options in 2020. 2021 is the year to improve things like online ordering and find new ways to attract both in-person diners and delivery customers.

Fortunately, there are a whole host of great restaurant marketing ideas to help you come back stronger than ever in 2021. Let’s take a look at 15 of the tactics to get you there.


Watch the video: Υποθαλάσσια πηγή αναβλύζει γλυκό νερό μέσα στην θάλασσα! #ποτάμι (May 2022).